The Environmental and Economical Impacts of Using Media Façades in Commercial Buildings in Egypt
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Submitted
June 29, 2017
Published
June 30, 2017
Keywords:
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Economical impacts, Environmental impacts, Media façade, Mediatecture, Media Intervention, Commercial buildings, SWOT analysis, design processes.
Abstract
Media façades is a subdivision of urban computing integrating digital displays into buildings, including structures and road furniture. It is frequently connected with over dimensional screens and vivified, lit up publicizing, and places like Times Square. The façade is dematerialized and transformed into one immense promoting medium for sending messages. Media façades can bring out the most assorted feelings, from a major city feeling to disturbance at light contamination. They are likewise seen as Pop Art or as blemishes. Design tends to utilize media façades increasingly as a stylistic component. What used to be added to exteriors after the enhanced building development in the method for a flaw is currently a part of the design procedure and offers new extension for visionary outline which is authored to the term 'Mediatecture'.
This research identifies the impact of using media façades on commercial buildings environmentally and economically. In addition to that, experimental design cases of interactive building façades will be discussed and a SWOT analysis will be analyzed to exemplify the challenges and discuss how they may be addressed. Also, the examples are presented to demonstrate how to work with the difficulties inalienable in media façade design forms taking into account the formation of different proposals for a media façade on current public and new buildings in Egypt.
This research identifies the impact of using media façades on commercial buildings environmentally and economically. In addition to that, experimental design cases of interactive building façades will be discussed and a SWOT analysis will be analyzed to exemplify the challenges and discuss how they may be addressed. Also, the examples are presented to demonstrate how to work with the difficulties inalienable in media façade design forms taking into account the formation of different proposals for a media façade on current public and new buildings in Egypt.
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References
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2. Architonic, (2009). Media Façade. [online] Available at: http://www.architonic.com/ntsht/media-façade/7000408 [Accessed 3 Jan. 2016].
3. AYDOĞAN, E. (2012). From “Advertising Architecture” to “Media Façade”: Communication through Digital Display Skin. Ph. D. Anadolu University, Department of Architecture.
4. Brandmarketers.com, (2015). Extreme Makeover: New York City Port Authority | Brand Marketers [online] Available at: http://www.brandmarketers.com/archives/extreme-makeover-new-york-city-port-authority [Accessed 3 Jan. 2016].
5. Cikic-Tovarovic, J., Sekularac, N. and Ivanovic-Sekularac, J. (2011). Specific problems of media façade design. Facta universitatis - series: Architecture and Civil Engineering, 9(1), pp.193-203.
6. Dewidar, K., Mahmoud, A., Magdy, N., & Ahmed, S. The role of intelligent façades in energy conservation (1st ed.). Egypt. [online] Available at: http://csfs.bue.edu.eg/files/Library/Papers/Sustainability%20and%20the%20Future/143. pdf [Accessed 27 Feb. 2017].
7. Dalsgaard, P. and Halskov, K. (2010). Designing Urban Media Façades: Cases and Challenges. [online] Available at: http://www.peterdalsgaard.com/documents/publications/dalsgaard%20-%20designing%20urban%20media%20façades.pdf [Accessed 3 Jan. 2016].
8. Evans, J. (2011). The Projection Studio designs Cairo opener - 4 January 2011 - Daily Online News - LSi Online. [online] LSi Online. Available at: http://www.lsionline.co.uk/news/story/The-Projection-Studio-designs-Cairo-opener/-JNTGFQ [Accessed 3 Jan. 2016].
9. Gasparini, K. (2014). Media Façades and the Immersive Environments. Wolkenkuckucksheim, Internationale Zeitschrift zur Theorie der Architektur, [online] pp.251– 263. Available at: http://cloud-cuckoo.net/fileadmin/issues_en/issue_33/article_gasparini.pdf [Accessed 3 Feb. 2016].
10. Gehring, S. and Wiethof, A. (2014). Interaction with Media Façades. Informatik-Spektrum, [online] 37. Available at: http://www.medien.ifi.lmu.de/pubdb/publications/pub/wiethoff2014sdi/wiethoff2014sdi.pdf [Accessed 3 Jan. 2016].
11. Innovative-visual-systems.com, (2014). Media Façade | Innovative Visual Systems. [online] Available at: http://innovative-visual-systems.com/category/media-façade/ [Accessed 3 Jan. 2016].
12. Keith, K. (2009). Art and Commerce Meet on Buildings' Interactive Media Façades. [online] Fast Company. Available at: http://www.fastcompany.com/1387409/art-and-commerce-meet-buildings-interactive-media-façades [Accessed 3 Jan. 2016].
13. Laseronics-me.com, (2014). Laser Shows and Multimedia News, Festivals, launch, 3d Mapping, Egypt, the Middle East, Bahrrain, Kingdom of Saudi Arabia, Sultanate of Oman and the United Arab Emirates, Sudan, Libya and India. [online] Available at: http://www.laseronics-me.com/news.php [Accessed 8 Jan. 2016].
14. M. H. Haeusler, Media Façades: history, technology, content. Avedition, Ludwigsburg, 2009.
15. P. Dalsgaard and K. Halskov, “Designing Urban Media Façades: Cases and Challenges,” CHI 2010: Public Displays, April 10–15, 2010, Atlanta, GA, USA. Pp 2277-2286. Available: www.peterdalsgaard.com/documents/publications/dalsgaard%20-%20designing%20urban%20media%20façades.pdf
16. Raheman, F. (2014). Futuristic Transparent Media Façade For Self-Ventilated Parking Podium: A Feasibility Study. Proceedings Of International Conference On Architecture And Civil Engineering (ICAACE'14) Dubai\, pp. 111-117. [online] Available at: http://urst.org/siteadmin/upload/9651U1214335.pdf [Accessed 27Feb. 2017].
17. Screens.ru, (2011). Media façade and dynamic digital signage: a new item on your media plan - Part 1. [online] Available at: http://www.screens.ru/en/2011/8.html [Accessed 3 Jan. 2016].
18. Soundandlight.com.eg, (2010). Sound and Light and Cinema Company - Shows. [online] Available at: http://www.soundandlight.com.eg/AboutCompany/BusinessLines/Shows.aspx [Accessed 3 Jan. 2016].
19. Wachlowski, A. (2011). interactive Media Façades In The Urban Context. Master's degree. Modul Vienna University.
Authors
Abdou, A., Gawad, I., & ElTouny, Y. (2017). The Environmental and Economical Impacts of Using Media Façades in Commercial Buildings in Egypt. Environmental Science & Sustainable Development, 2(1), 1–15. https://doi.org/10.21625/essd.v2i1.86
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