The Environmental and Economical Impacts of Using Media Façades in Commercial Buildings in Egypt


Media façades is a subdivision of urban computing integrating digital displays into buildings, including structures and road furniture. It is frequently connected with over-dimensional screens and vivified, lit up publicizing, and places like Times Square. The façade is dematerialized and transformed into one immense promoting medium for sending messages. Media façades can bring out the most assorted feelings, from a major city feeling to disturbance at light contamination. They are likewise seen as Pop Art or as blemishes. Design tends to utilize media façades increasingly as a stylistic component. What used to be added to exteriors after the building development more in the method for a flaw is currently a part of the design procedure and offers new extension for visionary outline that is authored to the term 'Mediatecture'.

Keywords: Economical impacts
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