Place identity refers to a cluster of ideas about identity and place in the fields of geography, urban planning, urban design, landscape architecture, and environmental psychology. Place identity has become a significant issue in the last 25 years in urban planning and design. Place identity concerns the meaning and significance of places for their inhabitants and users, and how these meanings contribute to individuals' conceptualizations of self. Place identity also relates to the context of mogdernity, history, and the politics of representation (Proshansky et al., 1995).
Jeddah went through dramatic changes in the last 70 years after demolishing the old city wall and oil booming, which affected the identity, traditions, and lifestyle (Shiber, 1967). In order to eliminate the lack of city identity and change the people's attachment to Jeddah's new urban development, this paper will take Khuzam Palace Museum as a case study to express the relationship between the past and present in the city. The paper will have an analytical review of urban memory, place identity, and place attachment elements. At the end, the paper will set some recommendations to consider using and respecting the community memories from the past that related physical elements and social interaction that have to express into new forms of place-making in the future development to increase the identity and the sense of belonging in Jeddah city.
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