Cultural Urban Branding as an Approach Towards Sustainability

Reeman Mohammed Rehan (1), Mohammed Refaat M. Abdelaal (2), Ghina Maher Hakim (3), Rouba Mayyas Gamal (4), Ghadah M. Baraat (5)
(1) Professor, AE Dept, College of Engineering, University of Prince Mugrin, Madinah, KSA -Professor, Architectural Department, Faculty of Engineering, Helwan University, Egypt,
(2) AE Dept., College of Engineering, University of Prince Mugrin, Madinah, KSA - Architecture and Urban Planning Dept, College of Engineering, Suez Canal University, Ismailia, Egypt.,
(3) AE Student, AE Department, College of Engineering, University of Prince Mugrin, Madinah, KSA,
(4) AE Student, AE Department, College of Engineering, University of Prince Mugrin, Madinah, KSA,
(5) AE Student, AE Department, College of Engineering, University of Prince Mugrin, Madinah, KSA
https://doi.org/10.21625/resourceedings.v2i1.458

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Issue
Vol. 2 Issue 1 (2019): Towards Green Cities in Developing Countries
Submitted
February 25, 2019
Published
February 25, 2019
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Abstract

City branding has become one of the primary policies for achieving sustainability in many countries. In this manner, many strategies can be applied to create place and city urban branding. One of these strategies is the culture-based urban branding. Culture plays a significant role in place and city urban branding; cultural branding can be considered an essential approach for the economic, social and environmental renewal of cities.

City branding has become gradually important according to its bases and activities in the urban development process in general. This paper describes how culture can be used in city branding. The research applies the significance of urban cultural branding to analyse the case study of Madinah, Saudi Arabia.

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Authors

Reeman Mohammed Rehan
Professor, AE Dept, College of Engineering, University of Prince Mugrin, Madinah, KSA -Professor, Architectural Department, Faculty of Engineering, Helwan University, Egypt
[email protected] (Primary Contact)
Mohammed Refaat M. Abdelaal
AE Dept., College of Engineering, University of Prince Mugrin, Madinah, KSA - Architecture and Urban Planning Dept, College of Engineering, Suez Canal University, Ismailia, Egypt.
Ghina Maher Hakim
AE Student, AE Department, College of Engineering, University of Prince Mugrin, Madinah, KSA
Rouba Mayyas Gamal
AE Student, AE Department, College of Engineering, University of Prince Mugrin, Madinah, KSA
Ghadah M. Baraat
AE Student, AE Department, College of Engineering, University of Prince Mugrin, Madinah, KSA
Rehan, R. M., Abdelaal, M. R. M., Hakim, G. M., Gamal, R. M., & Baraat, G. M. (2019). Cultural Urban Branding as an Approach Towards Sustainability. Resourceedings, 2(1), 157–169. https://doi.org/10.21625/resourceedings.v2i1.458
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