Currently, any industries face higher competition in their business pertinent to the customers' demands and product design requirements. Customer requirements and satisfaction measurement can be achieved through various methods. This paper presents an integrative framework of Kansei engineering (KE) and Kano model, applied to a product (light bulb changer LBC). KE captures and translates the emotional needs of the customer (Kansei), whereas Kano model is inserted into it to investigate the relationship between service quality attribute performance and Kansei. On this research, the integration between KE and KM in product development approach is applied though a daily life product as a case study (LBC product). The results show that the mechanical mechanism consisting of spring fingers with pvc, round grip and plastic telescopic pole is preferred by customers. This study found that the perceived or quality attributes are influenced by the
emotional design or Kansei response. It provides the useful spectrum to other researchers to gain more powerful product development in the future, and stay on the customer satisfaction and requirement track.