The Iconographic Method Applied in the Design of Products with Cultural Demostration in the Creation of the Tourist Destination

Daniel Marcelo Acurio M., Santiago Alejandro Acurio M., Cristina Páez Quinde, Daniel Sánchez Guerrero, Ruth Infante Paredes, Marcelo Núñez Espinoza
The popular festivity known as Corpus Cristi is a clear manifestation of culture in Ecuador. It is considered a crosscultural expression of the cosmovision and iconographic symbolism of religious fusion making an evident imaginary connotation of the population. Where evident, catholics are of a vernacular world and end up being a praise in honor of the favors received from the Body of Christ and the indigenous roots of spirituality. It represents gratitude for the successful harvests obtained in the year by the Pachamama and Taita Inti. The present study aims to provide furnishings with designs of this festival, the park 13 de abril in Pujilí, which is also commonly known by locals as the Danzante Park. The methodology used was an analysis of the artistic projects developed by Panofsky where the work is reinterpreted from a designer perspective. This method is used to propose a method of extracting the iconographic and iconological elements of cultural demonstrations resulting in the innovation of the canton. Taking advantage of the values and cultural heritage of the nation and showcasing its aesthetics, a greater flow of visitors to the area is ensured as well as the dynamics of the local economy.


Iconography; culture; popular festivities, Corpus Christi, touristic destination


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