Sustainability Development of Smart Public Transportation in Globalization Otilija Sedlak, Zoran Ćirić

The paper studies the sustainable development opportunities of the public passenger transport market in the globalized environment. The main aim of the research is to improve the competitiveness of sustainable public transport. Transportation needs to be considered as an important aspect of the development of cities in a sustainable manner and for an attempt to create a smart city. Those cities care about inhabitants, apply environmentally acceptable methods of waste management, offer more efficient public transportation, health care, and social system. Many studies have shown the relationship between effective public transportation services and sustainable development at the city level. European Commission is trying to motivate all the regional administration in an overall acceptance of sustainable urban mobility plans as part of the strategic vision for solving pressing problems in the process of functioning of modern cities. The purpose of this study is to present a concrete step in achieving the objectives of the "smart city" concept with the use of modern information technology in the traffic and passengers in the real-time monitoring process, tickets issuing, as well as passengers informing in Subotica, Serbia. There is a wide gap between community expectations from public transportation services and the actual quality of service provided. The resulted grounded theory has brought attention to the necessary reform of transportation institutions; transportation policy which is integrated into settlement development of the smart city strategy and consistency of economic systems; public transportation development proceeding from supply improvement; and finally, the need of awareness improvement via education. The research conclusion is a necessity of external fund allocation through emerging means of liberalization and public-private partnership and the introduction of the more demand responsive transportation system while taking into account sustainable consumption as well.