World Heritage Monuments Management Planning in the light of UN Sustainable Development Goals The case of the Old Town of Corfu
Abstract
This paper focuses on the topic of world heritage monuments tourism planning and more specifically at the area of strategic management design, as the integration of the 17 United Nations Sustainable Development Goals “SDGs”, described in the Agenda 2030 introduces a wide range of conditions that affect the policy design. With the introduction of Sustainable Goal 11, countries have pledged to “make cities and human settlements inclusive, safe, resilient and sustainable”. Within this goal, Target 11.4 aims to “strengthen efforts to protect and safeguard the world’s cultural and natural heritage”.
The main goal of our research is to determine whether a tourism promotion methodology, experientially used in the case of the Old Town of Corfu, may assist in the monitoring of the existing management plan of the site, providing with data and metrics that allow its adaptation according to the 17 SDGs. Our proposed methodology has been applied within the “Hologrammatic Corfu” project, a digital tourist guide designed specifially to enable exploration of the site covering user requirements before, during and after the trip, with the use of transmedia content such as photos, 360-degree videos, augmented reality and hologrammatic videos. Here data collected regarding the travellers’ visits to specific points of interest are actively utilized for dynamic re-rooting during their visit, safeguarding sustainability and accessibility along the entire tourism cycle.
Full text article
References
Basaraba, N., Conlan, O., Edmond, J., & Arnds, P. (2019). Transmedia Storytelling and Cultural Heritage Tourism. In Transmedia Earth Conference (pp. 11–26). Editorial EAFIT. https://doi.org/10.17230/9789587206289ch1
Campillo-Alhama, C., & Martínez-Sala, A. M. (2019). Events 2.0 in the transmedia branding strategy of World Cultural Heritage Sites/Eventos 2.0 en la estrategia de transmedia branding de los Sitios Patrimonio Mundial Cultural. El profesional de la información, 28(5).
Deliyannis, I. (2012). From Interactive to Experimental Multimedia. In Ioannis Deliyannis (Ed.), Interactive multimedia. (pp. 3–12). Rijeka: InTech. https://doi.org/10.5772/38341
Ferreira, A., Liberato, P., Liberato, D., & Rocha, Á. (2019, April). Information and communication technologies in creative and sustainable tourism. In World Conference on Information Systems and Technologies (pp. 91-100). Springer, Cham.
Fiorelli, G. (2013). Transmedia storytelling: building worlds for and with fans. https://moz.com/blog/transmedia-storytelling-building-worlds-for-and-with-fans
Gordon, I., & Lim, S. S. (2016). Introduction to the special issue “Cultural industries and transmedia in a time of convergence: Modes of engagement and participation.” The Information Society, 32(5), 301–305. https://doi.org/10.1080/01972243.2016.1212614
Herr-Stephenson, B., Alper, M., Reilly, E., & Jenkins, H. (2013). T is for transmedia: Learning through transmedia play. Los Angeles and New York: USC Annenberg Innovation Lab and The Joan Ganz Cooney Center at Sesame Workshop. https://joanganzcooneycenter.org/wp-content/uploads/2013/03/t_is_for_transmedia.pdf
Jenkins, H. (2003). Transmedia Storytelling: Moving characters from books to films to video games can make them stronger and more compelling. MIT Technology Review. https://www.technologyreview.com/2003/01/15/234540/transmedia-storytelling/
Jenkins, H. (2015). Wandering Through the Labyrinth: An Interview with USC’s Marsha Kinder. International Journal of Transmedia Literacy (IJTL), 1, 253–275. https://www.ledonline.it/index.php/transmedialiteracy/issue/view/69/showToc
Jenkins, H., Purushotma, R., Weigel, M., Clinton, K., & Robison, A. (2009). Confronting the Challenges of Participatory Culture: Media Education for the 21st Century. Mit Press. https://www.macfound.org/media/article_pdfs/JENKINS_WHITE_PAPER.PDF
Kaimara, P., Poulimenou, S.-M., & Deliyannis, I. (2020). Digital learning materials: Could transmedia content make the difference in the digital world? In L. Daniela (Ed.), Epistemological Approaches to Digital Learning in Educational Contexts (pp. 69–87). Routledge. https://doi.org/10.4324/9780429319501-5
Kraemer, H., & Kanter, N. (2014). Use and Re-use of Data: How Collection Management Systems, Transmedia and Augmented Reality impact the Future of Museum. 2014 International Conference on Virtual Systems & Multimedia (VSMM), 214–216. https://doi.org/10.1109/VSMM.2014.7136693
López-Varela Azcárate, A. (2015). Transmedial Ekphrasis. From Analogic to Digital Formats. IJTL - International Journal of Transmedia Literacy, 1.1, 45–66. https://doi.org/10.7358/ijtl-2015-001-lope
Poulimenou, S.-M., Kaimara, P., & Deliyannis, I. (2018). Promoting Historical and Cultural Heritage through Interactive Storytelling Paths and Augmented Reality (In Greek)[Ανάδειξη της Ιστορικής Και Πολιτιστικής Κληρονομιάς μέσω Διαδραστικών Διαδρομών Αφήγησης και Επαυξημένη Πραγματικότητα]. Proceedings of 2nd Pan-Hellenic Conference on Digital Cultural Heritage-EuroMed 2017, 627–636. http://euromed2017.eu/documents/euromed2017-conference-proceedings_Final_2v02.pdf
Poulimenou, S.-M., Kaimara, P., Papadopoulou, A., Miliotis, G., & Deliyannis, I. (2018). Tourism policies for communicating World Heritage Values: The case of the Old Town of Corfu in Greece. In IAFeS (Ed.), 16th NETTIES CONFERENCE: Access to Knowledge in the 21st Century The Interplay of Society, Education, ICT and Philosophy Old Town of Corfu in Greece (Vol. 6, pp. 187–192).
Pratten, R. (2011). Getting started with transmedia storytelling. In Handbook of Narrative Inquiry: Mapping a Methodology. https://doi.org/http://dx.doi.org/10.4135/9781452226552.n11
Robin, B. R., & McNeil, S. G. (2012). What educators should know about teaching digital storytelling. Digital Education Review, 22(1), 37–51. https://doi.org/10.1344/der.2012.22.37-51
Santa-Cruz, F. G., & López-Guzmán, T. (2017). Culture, tourism and world heritage sites. Tourism Management Perspectives, 24, 111-116.
Scolari, C. A. (2019). Transmedia Is Dead. Long Live Transmedia!(Or Life, Passion and the Decline of a Concept). LIS Letra. Imagen. Sonido. Ciudad Mediatizada, 20, 69–92. https://publicaciones.sociales.uba.ar/index.php/lis/article/viewFile/5388/4405
Authors
Copyright (c) 2022 The Academic Research Community publication
This work is licensed under a Creative Commons Attribution 4.0 International License.
- The Author shall grant to the Publisher and its agents the nonexclusive perpetual right and license to publish, archive, and make accessible the Work in whole or in part in all forms of media now or hereafter known under a Creative Commons Attribution 4.0 License or its equivalent, which, for the avoidance of doubt, allows others to copy, distribute, and transmit the Work under the following conditions:
- Attribution: other users must attribute the Work in the manner specified by the author as indicated on the journal Web site;
With the understanding that the above condition can be waived with permission from the Author and that where the Work or any of its elements is in the public domain under applicable law, that status is in no way affected by the license.
- The Author is able to enter into separate, additional contractual arrangements for the nonexclusive distribution of the journal's published version of the Work (e.g., post it to an institutional repository or publish it in a book), as long as there is provided in the document an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post online a pre-publication manuscript (but not the Publisher's final formatted PDF version of the Work) in institutional repositories or on their Websites prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (see The Effect of Open Access). Any such posting made before acceptance and publication of the Work shall be updated upon publication to include a reference to the Publisher-assigned DOI (Digital Object Identifier) and a link to the online abstract for the final published Work in the Journal.
- Upon Publisher's request, the Author agrees to furnish promptly to Publisher, at the Author's own expense, written evidence of the permissions, licenses, and consents for use of third-party material included within the Work, except as determined by Publisher to be covered by the principles of Fair Use.
- The Author represents and warrants that:
- The Work is the Author's original work;
- The Author has not transferred, and will not transfer, exclusive rights in the Work to any third party;
- The Work is not pending review or under consideration by another publisher;
- The Work has not previously been published;
- The Work contains no misrepresentation or infringement of the Work or property of other authors or third parties; and
- The Work contains no libel, invasion of privacy, or other unlawful matter.
- The Author agrees to indemnify and hold Publisher harmless from Author's breach of the representations and warranties contained in Paragraph 7 above, as well as any claim or proceeding relating to Publisher's use and publication of any content contained in the Work, including third-party content.
This work is licensed under a Creative Commons Attribution 4.0 International License.