Sustainable potentials and Limitations of Using Media Façades in Egypt

Iman O. Gawad (1), Houssameldeen Bahgat (2), Rana Osama Mohamed (3)
(1) Associate Professor of Architecture,Faculty of Fine Arts, Helwan University, Cairo, Egypt, Egypt,
(2) Assistant Professor of Architecture, Higher Intitute of Engineering, Cairo, Egypt, Egypt,
(3) Teaching Assistant of Architecture,Higher Intitute of Engineering , Cairo, Egypt, Egypt


Media Façade is expressed in many cities by providing new attractive city images. The term „Media Façade‟ is a façade that is functionally and aesthetically specific and thus it represents the integration of architecture, technology. This integration is applied to represent new form of modern art and communication (Haeusler et al., 2012). Implementing new technology such as " Media Façade "following the purpose of fashion trend or adding new stylistic feature without being well studied will cause a massive impact on architecture. This technology " Media Façade " started to be used in Egypt in various buildings with different functions. This paper will firstly illustrate what is Media Façade then state the social, cultural and environmental impacts of these techniques by analyzing local examples using SWOT analysis.

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Iman O. Gawad
[email protected] (Primary Contact)
Houssameldeen Bahgat
Rana Osama Mohamed
Gawad, I. O., Bahgat, H., & Mohamed, R. O. (2019). Sustainable potentials and Limitations of Using Media Façades in Egypt. ARCHive-SR, 3(3), 99–110.

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