Cultural Tourism Management: Advanced Tools and Technologies
Abstract
In today's world, technology plays a crucial role in almost every business sector, and its development strongly influences tourism. Considering that innovation is recognized as a key factor of competitive advantage in the global market, organizations are increasingly adopting new tools, techniques, and strategies that shape specific marketing activity programs. Artificial intelligence brings a range of possibilities for cultural tourism improvement, making visitor experiences richer, more educational, and tailored to individual preferences, while simultaneously aiding in more efficient destination management and the preservation of cultural heritage through digitization, restoration, and reconstruction of cultural monuments. On the other hand, the blockchain technology could offer numerous advantages in the field of cultural tourism, from enhanced security and transparency to process automation and the creation of innovative visitor experiences. The research of the paper is directed towards the application of digital platforms, data analysis, virtual reality, and other technological solutions with the aim of enhancing visitor experiences, preserving cultural heritage, and optimizing operational processes. The paper explores advanced tools and technologies as means to enhance the management of cultural tourism, focusing on a specific country such as Serbia or another European or global destination.
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Article Details
Accepted 2025-01-28
Published 2025-01-31